Hamlet Azarian, Founder

A graduate of the USC Entrepreneurship Program, Hamlet has over 15 years of experience in retail, blending big-box, specialty, catalog and eCommerce.  A results driven executive, he continues to develop long-term scalable strategies taking them from idea to execution.  Growing businesses from inception and turning them into over $1.0 MM in sales.  In addition, he has had experience scaling +$1.0 MM businesses into $100 MM.
Hamlet Azarian
Hamlet Azarian

Big Box and Specialty Experience – May Company to Saks Fifth Avenue

He has worked for May Company (Macy’s) and Saks Fifth Avenue, in a variety of buying roles.  His experience has allowed him to purchase for Ladies Apparel, Contemporary Apparel, Fragrances, Cosmetics and managed in Ladies Moderate Sportswear.

At Saks, he worked in the Mens Division as a buyer for Mens Footwear and has had buying roles in Mens Contemporary Sportswear and Mens Classic Sportswear.

Catalog Company Experience – Scaling from $3.0 M to $100.0 M in 2 years

Hamlet has had the opportunity to work for Venue, a catalog company that grew from $3.0 M to $100.0 M in less than 2 years.  At this role, he oversaw the Home Division, Sports & Fitness, Travel, Jewelry, Watches, Fragrances, Skincare and was in charge of new category and business development for the direct mail retailer.

Ecommerce Experience – Development, Design, and Marketing

Hamlet brings a wealth of eCommerce experience, blended with a traditional buying background.  He has technical skills, allowing him to not only develop websites, design them, but also market them.

Marketing expertise range in the following disciplines

Search Engine Optimization (SEO)

White-Hat SEO strategist

Search Engine Optimization (SEO)

Focused on executing white-hat seo strategy.

Video Search Engine Optimization (SEO)

Over 400,000 impressions on YouTube

Video Search Engine Optimization (SEO)

Produced over 1,100 videos for clients with collectively over 400,000 impressions.

Data Feed Optimization

Optimized inventory feeds for marketplaces and Comparsion shopping engines.

Data Feed Optimization

Automate and sync product feeds with Amazon, Google, Bing, and numerous other marketplaces and comparison shopping engines.

Email Marketing

Expand your list, improve your open and click-thru rates.

Email Marketing

Managed and grow both content and revenue generating email lists and newsletters. Also, worked in producing traffic to client sites with affiliate email campaigns.

Search Engine Marketing (SEM)

Google Adwords and MS Adcenter

Search Engine Marketing (SEM)

Generated campaigns that deliver qualified traffic that meets targeted ROI metrics.

Conversion Rate Optimization (CRO)

Constantly test and monitor layout for each page.

Conversion Rate Optimization (CRO)

Conduct numerous a/b testing to improve client conversion rates and continue to improve overall capture of leads and sales.

Social Media Management (SMO

More than facebook and twitter.

Social Media Management (SMO

Define unique social strategy for each social channel to reach target audience and brand message.

Reputation Management

On-site and off-site review management.

Reputation Management

Ensuring best-in-class customer service to minimize online negative reviews and ensure constant positive reviews not only on site, but third party review sites.